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While social media and content marketing are the two most well-known forms of internet marketing, there are several other tactics you can attempt. Paid advertising—or pay-per-click (PPC) ads—are one common form of digital marketing that actually works by placing your ads directly in search benefits on important platforms, like Google. This sort of marketing is definitely an affordable and effective method to drive targeted traffic and motivate click-throughs on your website or minisite.

Another type of digital marketing is email segmentation, which usually uses the data you have with your existing customer base to deliver personalized electronic mails that are more probable to operate a vehicle action. For example , if a customer abandoned all their shopping cart on your website, you can send them a discount code or promotion to help bring them back to the site.

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